This past week American Apparel released their latest ad of a former-Muslim model, Maks, with the words, "Made in Bangladesh," written across her chest. Maks, is a current merchandiser for this company since 2010 and according to American Apparel representatives stated that Maks fully "unreservedly embraced," the photo shoot. However, critics have quickly put down the ad and has caused quite a big controversy within the public, as they have claimed it for its "distasteful" use of her body. Personally, this ad is over the top and it is the wrong way to sell clothing. Seriously, jeans? What jeans are they even trying to sell in this photo?! Although, Maks grew up in America for most of her life, the words written across her chest represent women that are Muslim and from Bangladesh in a underlining way. It is a shame that a company that deliberately makes claims to being sweatshop free and based in Los Angelos has to receive attention for their line of clothing through very provocative shoots. As someone who is familiar with how they campaign, I don't believe it was necessary to mention that she left the Muslim culture when they released a statement about the ad. American Apparel does have a head turning way of campaigning, but it's what makes people open their wallets.Other head turning news from AA:
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